MARKETING ENGINE

your marketing
runs itself.

automated campaigns, triggers, and conversion — across every location, from one dashboard.

WHAT IT DOES

three engines. zero manual work.

Every campaign is behavior-driven, personalized, and automatic.

ACTS

automated campaigns.

behavior-triggered campaigns that send the right message at the right time. no manual scheduling, no guesswork.

LEARNS

ClassPass conversion.

detects ClassPass visitors and runs a conversion sequence to turn them into direct members. automatic, personal, effective.

WATCHES

re-engagement sequences.

spots members who are slipping and fires win-back sequences before they’ve decided to leave.

HOW IT WORKS

four steps. fully automated.

01
DETECT

the engine monitors every member interaction.

check-ins, no-shows, purchases, engagement score changes. every signal feeds the system.

02
TRIGGER

when a pattern matches a rule, the campaign fires.

automatically. no human in the loop. the right action at the right moment.

03
EXECUTE

personalized messages, offers, and nudges.

delivered through email, SMS, or in-app. contextual, not generic.

04
MEASURE

every campaign tracked end-to-end.

open rates, conversion, revenue impact. the engine learns what works and optimizes.

TRIGGERS & AUTOMATIONS

set the rules. the engine does the rest.

Four automation types running across every location, 24/7.

At-Risk Recovery
RETENTION AUTOMATION

Catches members before they churn. Personalized re-engagement sequences fire the moment engagement drops.

TRIGGER
engagement score drops below threshold
ACTION
personalized re-engagement sequence
RESULT
40% recovery rate
ClassPass Conversion
ACQUISITION AUTOMATION

Turns one-time ClassPass visitors into direct members with an automated conversion sequence after their first class.

TRIGGER
ClassPass visitor completes first class
ACTION
direct membership offer sequence
RESULT
25% conversion rate
Upsell Engine
REVENUE AUTOMATION

Surfaces the right offer at the right milestone. Contextual, not pushy — members feel rewarded, not sold to.

TRIGGER
milestone reached (100 classes, streaks)
ACTION
contextual product/service offer
RESULT
3× higher acceptance vs generic
Win-Back Campaigns
REACTIVATION AUTOMATION

Loss-aversion sequences with expiring offers that bring inactive members back before they’re gone for good.

TRIGGER
member inactive for 30+ days
ACTION
loss-aversion sequence with expiring offer
RESULT
18% reactivation rate
CAMPAIGN CONFIG

campaigns defined in code, not clicks.

Every automation is a trigger-based config. Define the rules — the engine handles the rest.

campaign.json
{
  "campaign": "classpass_conversion",
  "status": "active",
  "trigger": {
    "event": "first_class_completed",
    "source": "classpass",
    "delay": "2h"
  },
  "sequence": [
    {
      "step": 1,
      "channel": "email",
      "template": "welcome_classpass",
      "delay": "0m"
    },
    {
      "step": 2,
      "channel": "sms",
      "template": "direct_member_offer",
      "delay": "48h"
    },
    {
      "step": 3,
      "channel": "email",
      "template": "expiring_offer",
      "delay": "5d",
      "condition": "not_converted"
    }
  ],
  "locations": "all",
  "metrics": {
    "sent": 1284,
    "converted": 321,
    "revenue_attributed": "$19,260"
  }
}
CROSS-LOCATION MARKETING

every location. one command center.

Run marketing across your entire organization without switching between systems.

WATCHES

unified dashboard.

every location’s marketing in one view. campaign performance, active sequences, revenue attribution — no switching between systems.

LEARNS

location-level targeting.

run campaigns across all locations or target specific ones. the engine knows which locations need what.

ACTS

centralized brand control.

templates, tone, and messaging managed centrally. every location stays on brand without micromanagement.

stop doing marketing.
start letting it happen.

every trigger, every upsell, every conversion —
automated across all your studios.

Get Started →